Kotler On Marketing, Philip Kotler
Compare- Age: 16+
- Pages: 272
- Language: english
- Cover: soft cover
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Delivery in Yerevan is carried out the next day after confirmation of the order, with a purchase of 15,000 drams or more, the service is provided free of charge, otherwise the cost of the service is 1000 drams.The order is sent to the regions through the registered mail service of CJSC "Aypost" within 1-3 business days after order confirmation:
9,900.00֏
Delivery in Yerevan is carried out the next day after confirmation of the order, with a purchase of 15,000 drams or more, the service is provided free of charge, otherwise the cost of the service is 1000 drams.The order is sent to the regions through the registered mail service of CJSC "Aypost" within 1-3 business days after order confirmation:
PRODUCT INFORMATION
- Age 16+
- Pages 272
- Language english
- Cover soft cover
- Publishing house simon & schuster
All FeaturesSince 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
