Բրենդինգ

At the current stage of the transformation of the global economy, every person, organization and region competes with others in order to survive and take a decent position in the global market. The author describes the theoretical and practical aspects of the stages of creation, positioning, strengthening and capitalization of brands of companies, individuals and countries, analyzes the steps and risks associated with gaining a leading position in a competitive, market environment.

In parallel with the creation of commodity, corporate and individual brands, an urgent task is to create a country's brand in terms of increasing the country's competitiveness in the global economy and taking a favorable position next to other countries.